Happy 23rd birthday D.

I should say "Happy Birthday!" Instead I say "you've got a way to keep me on your side" and you know it means the same: creativity is just an accent. 

                                                             (Johnny Cash's song lyric)

Play it loud

"One good thing about the music: when it hits you, you feel no pain."

(John Legend - Everybody Knows)

Encontros inevitáveis

O caminho certo na hora errada pode desviar-nos. Não literalmente, mas cá dentro. 
Basta, para isso, que nos cruzemos com o passado.

Abercrombie & Fit(ch)

Choose the size of this marketing strategy: 

(  ) XS 

(  ) S

(  ) M

(  ) L

(x) XL

(x) XXL

Sorry, XL and XXL numbers are not available. Abercrombie does not produce large numbers.

More than about whom to attract, targeting (especially in fashion industry) is also about whom to repel. 

Be all the things to all the people can't build an iconic brand so that's why exclusive brands have used price as a bar of access against less affluent consumers. Price has been an acceptable form of exclusion since always.

A mainstream exclusion form.

The strategy:

This clothing retailer didn't want to sell to overweight women or men and in 2006, Michael Jeffries, A&F's CEO, said 

"(...) because good-looking people attract other good looking people and we want to market to cool, good-looking people. We don't market to anyone other than that."

What didn't work?

Focusing on a niche target is smart. Crowing about it in public is not.

If your core business becomes a scandal, make sure you have an unfailing PR around.

Remember the rule Mike, just because it zips, doesn't mean it fits (in all businesses).

Should we get colder?

"Best way to not get you're heart broken, is pretend you don't have one."

(Charlie Sheen)

When No 5 becomes No 1

2004.

Chanel. 

$33 millions.

Directed by Baz Luhrmann, also film director of Moulin Rouge, this commercial tells the story of an impossible love between two strangers and at the same time becomes a history by itself as the most expensive commercial of all times.

Starring: Nicole Kidman, Rodrigo Santoro
Music theme: Claire de Lune

Blind date

- you'll really go out with some guy you don't know?
- what can be worse than the guys I do know?

(gossip girl)

Two.thousand.and.forever

I already love my grandchildren even without knowing them. Because I'm sure they'll be the perfect "outcome" of a love story that their parents learned by looking at us. 

Travel

"Travel is little beds and cramped bathrooms. It's old television sets and slow Internet connections. Travel is extraordinary conversations with ordinary people. It's waiters, gas station attendants, and housekeepers becoming the most interesting people in the world. It's churches that are compelling enough to enter. It's McDonald's being a luxury. It's the realization that you may have been born in the wrong country. Travel is a smile that leads to a conversation in broken English. Travel is the same white T-shirt again tomorrow. Travel is accented sex after good wine and too many cigarettes. Travel is flowing in the back of a bus with giggly strangers. Travel is wishing for one more bite of whatever that just was. It's sharing a bottle of liquor on an overnight train with a new friend."

Travel is "Maybe I don't have to do it that way when I get back home"

Som da opinião individual - on/off

Todos dizemos o que pensamos, sempre. 
Mais que não seja porque se torna fácil falar baixinho quando o barulho é muito.

Why do you go away?

"So that you can come back. Coming back to where you started is not the same as never leaving."

(Terry Pratchett)

"Sonhei muito com você, daqui"

Filme: Once upon a time in Rio (2008)

Porque nos incomoda o silêncio?

É quando o silêncio invade um momento, que percebemos: muita coisa está por dizer.

Para sempre até quando?

O "para sempre" agoniza.

Agoniza quando é e quando não é. Detém-nos quando existe porque sufoca, mas detém-nos muito mais quando não existe porque retira limites.

Faz-nos ficar. Faz-nos fugir. Faz-nos voltar.

O "para sempre" prende ou assusta. A falta de "para sempre" assusta ou prende (uns poucos).

Na verdade, o que agoniza é esgotar o tempo consumindo-o na agonia da indecisão de assumir ser para sempre ou não.